When your customers ask AI assistants about your industry, your brand should be the answer they get. GEO makes that happen — systematically, measurably, and permanently.
GEO is the practice of optimizing your brand so that AI-generated search answers cite and recommend you. Just as SEO made your website rank on Google, GEO makes your brand appear in the answers generated by ChatGPT, Perplexity, Gemini and other AI systems.
In 2026, over 60% of Google searches end without a click — AI Overviews answer directly. And 200+ million people ask ChatGPT buying questions every month. If your brand isn't in those answers, you're invisible to that customer — entirely.
Each AI platform has different algorithms for deciding which brands to cite. Here's exactly how we optimize for each one.
ChatGPT (GPT-4o) uses its training data plus real-time web browsing to recommend brands. The key is appearing consistently across high-authority sources that ChatGPT trusts — creating a strong brand signal in its knowledge base.
Perplexity uses real-time web search to generate answers and explicitly shows sources. Unlike ChatGPT, Perplexity cites sources visibly — so getting indexed on pages Perplexity trusts is critical for visibility.
Google Gemini powers AI Overviews in search results. Since it's Google's own AI, it heavily leverages Google's existing signals — E-E-A-T (Experience, Expertise, Authority, Trust), structured data and the overall trustworthiness of your web presence.
Microsoft Copilot is powered by OpenAI and uses Bing's search index. Optimising for Copilot means appearing prominently in Bing search, having strong LinkedIn presence (Microsoft owns LinkedIn), and maintaining consistent brand signals across Microsoft's ecosystem.
These are the core signals we build for every GEO client — the factors that determine whether AI platforms cite your brand or your competitor's.
A structured, proven process built specifically for GEO. No guesswork — every step is designed to systematically build your AI citation profile across all major platforms.
No hidden costs. No lock-in contracts. Free AI audit before we start so you know exactly where you stand.
All prices are starting points. Custom packages available for UAE, Canada, Australia & NZ clients. View full pricing →
We'll run your brand through ChatGPT, Perplexity and Gemini using 20+ industry queries and show you exactly where you stand versus your competitors — free.
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Every day without GEO is another day a competitor gets recommended instead of you. Get your free audit and see exactly what you're missing.
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